Hi, I'm Parin (Ford)
I love solving complex UX challenges
My journey in UX/UI Design began with self-learning, leading to an internship as a UX Developer during my undergraduate studies. Mentorship from my senior sparked my passion for Human-Computer Interaction, UX Laws, Design Thinking, and Behavioral Design.
I’m driven by a passion for serving people through design. Understanding human problems and creating efficient, valuable solutions for individuals and communities inspires my work.
Craft matters to me. So does sitting with product teams to brainstorm, research, and refining ideas and iterative it again. If that sounds like your kind of collaboration, check out my resume 😊
Favourite Books
The Laws of Simplicity
Living with Complexity
Demand-Side Sales 101
Continuous Discovery Habits
The Jobs To Be Done Playbook
Interests
Applying psychology principles in my design.
Understanding problems holistically through system thinking.
Capturing candid moments through street photography with film.
Enjoy arguing with ChatGPT. 🤖